March 31st was an important day for facebook fan page owners, the pending timeline features were rolled out to all facebook fan pages. Facebook has been notifying admins for the last 3 - 4 months that this pending change was coming so there was quite a bit of time to prepare. As I started researching how to best utilize these new changes and increase visibility on facebook for churches, I came across come great articles that pointed out the best ways to make this happen. Here is a great article to use as a reference from social media today. http://socialmediatoday.com/johnhaydon/462416/eleven-ways-facebook-page-timelines-change-your-content-strategy Here are the things to focus on with your new timeline: 1. Tell a story - your new facebook fan page is a great way to tell a story with milestones, pictures, videos, and a variety of ways to showcase what your ministry has done, is doing and has planned. 2. Cover image - the cover image at the top of the new timeline page is a great way to showcase what's going on with your ministry. 3. Custom tabs - new custom tabs are much larger in width, instead of 520px they are now 800px which gives facebook developers much more space to work with.
There are other features that can be utilized and are discussed in the article above but the three aforementioned are a good starting point. If you are looking for more information you can find it in "The iChurch Method".