Is it Facebook and their one billion users? Is it Twitter and their easy-to-use network? Is it Pinterest and their Pictures and Videos? Is it YouTube and their massive video network? Which one is it? Well, the answer is simple: the best social network is whichever one your organization knows how to use. That’s the hard part for organizations to grasp when they start social media: start with the network that your staff knows best. Consider these four key points.
One. The Social Network your organization should be on depends on your content and capability to use the network. If you have a just a small amount of content, a few photos, text updates and videos, and the people you have on staff know Twitter best, then start on Twitter. If you have people on staff that are familiar with Facebook then use that social network and push text, video and photo updates there. Use whatever network you have people familiar with and your content will work on.
Two. Repurpose your content for each network. Once you have decided to use more than one network, you can repurpose the same content for multiple networks. For example, if you have a motivational quote from your pastor’s sermon, you can take that quote and put it out on Facebook, Twitter and Google+. You can then take the quote, put it over a picture of your pastor preaching and then put that picture out on Facebook, Twitter, Google+, Instagram and Pinterest. Also, you can use the actual video of your pastor saying the same quote and put that video clip out on Facebook, Twitter, Google+, Pinterest and YouTube. So you see, different types of content can go on different networks.
Three. Each network has its own community and its own best way to use it. For the sake of time, many organizations will have their Facebook posts go to Twitter or their Twitter posts go to Facebook. While this does conserve time, it takes away from the uniqueness of each network and hinders genuine growth on the network that stuff is being pushed to. Usually, the network that stuff is being “pushed to,” is the one that’s not being monitored. Therefore people that want to interact with the business on that network are not being answered because that network is usually just something that is being fed content and not attended to.
Four. You don’t have to be on ALL of them but it’s good to be on as many as your staff can handle. If you can only be on one network, then make the most of that network until you get the ability to expand to more.
For more information on this and other Social Media topics, get your copy or How to Get One Million Social Media Fans today.