Social Media and the Church...can they work together to change the world?

I was surfing the Internet looking for social media videos to present at a conference. I wanted to provide a summary of social media and its impact on the Internet in such a short amount of time. A major ministry gave the conference and they are attempting to embrace technology, social media and how to utilize the Internet to preach the gospel to the world.
The first video I showed them was this:

The previous video was a good glimpse of social media, but sometimes people need to see things more than once to be convinced of its importance, thus I showed this video next.

Social Media has connected the world so quickly in such a short time that if the ministry learns to embrace it, the impact could be world changing! In the bible there is a great commission:

    Matthew 28:16-20 16 Then the eleven disciples went to Galilee, to the mountain where Jesus had told them to go. 17 When they saw him, they worshiped him; but some doubted. 18 Then Jesus came to them and said, "All authority in heaven and on earth has been given to me. 19 Therefore go and make disciples of all nations, baptizing them in the name of the Father and of the Son and of the Holy Spirit, 20 and teaching them to obey everything I have commanded you. And surely I am with you always, to the very end of the age."

When Jesus was preaching He had to go from city to city preaching His message, or one of His disciples would take the message to the masses. This process took time, and I am not talking hours, or even days, sometimes it took weeks and months to get a message out. Today, with the Internet and social media, we are able to instantaneously get our messages of the gospel to the masses. This instant, global communication empowers the church to effectively and efficiently fulfill the great commission and "go and make disciples of all nations".

But of course we must always keep in mind that social media is a two way street, so in addition to proclaiming the gospel to the masses, we must answer their inquiries and questions in order to help them understand the reason Jesus is the truth, the way and the life.