Just as important as “Visual Social Media” is the impact of “Mobile Social Media.” When Social Media first became popular, it was Myspace that ushered in this new “thing.” Myspace gave us custom URLs, and we were able to connect with numerous people on the platform. We even had the opportunity to highlight our top 8 friends and let everyone know who was at the top of our friends list. When Facebook came onto the scene, there wasn’t a mass migration to it until they implemented a feature that changed Social Media as we know it. They made the website mobile-compatible, and they released apps on all the major mobile platforms. This feature was something that Myspace couldn’t match, and the convenience of being able to communicate socially on-the-go became one of the major facets of Facebook’s early success and the demise of Myspace. Let’s not forget that Facebook bought Instagram for $1 billion because of its large following and that it is a great, photo-based mobile platform. Twitter followed this same route, making sure their platform was mobile-focused. The 140-character messages, the main focus of Tweets, is based on text messages being 140 characters on mobile phones. Twitter wanted to make sure their messages would be delivered within a single text on mobile devices. Their mobile-first approach has led to their platform being one of the go-to sources for up-to-the-minute breaking news around the world.
Vine and their fully mobile six-second video platform, Snapchat and their mobile platform, YouTube’s mobile app, Pinterest’s mobile app, Tumblr’s mobile app, and Linkedin’s mobile app all show their understanding of how important mobile Social Media is and its unlimited potential for growth.
Mobile Social Media is growing significantly. Here are a few key mobile Social Media statistics:
- 2x more Sharing on mobile vs. desktop.
- 71% of people use Social Media from mobile devices.
- 76% of Twitter access is mobile.
- 50% of Tumblr content is accessed via mobile devices.
- 40% of YouTube Access is mobile.
- 68% of Facebook Access is mobile.
- Mobile devices will increasingly play an important role, considering more than 60% the population access Social Media content using them.
- Microvideo: This type of content will be on the same level as pictures and will become more and more popular.
- 94% of the marketing executives that have invested in mobile ads considered themselves satisfied with the results of using this tactic.
- This year, there has been an increase to 38% from 33% in the use of mobile marketing by the enterprises.
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