The iChurch Method TV - Why I wrote The iChurch Method

I wrote the book for a few reasons. One, because I wanted to get the information and knowledge that God had put inside of me out to the masses. I work for large churches; they have large budgets and great resources and stuff like that, but smaller churches may not have the resources or the expertise to hire a Jason Caston, so I wanted them to be able to have access to the information and knowledge that I had. I wanted to put these resources into a book format that they could get access to.

The book, for a low cost of an average book, $9.99 and $19.99 or something like that, you can buy the book and see the approaches that I took with these large churches. Now, when you see it happening with these large churches you may think it’s costing $10,000 dollars, $20,000 dollars, $100,000 dollars just because you think that church has that budget. In actuality it’s costing $100, $500, maybe $1000 dollars, and that’s well within the reach of a small church. So, I wanted them to be able to have access to that.

Literally the iChurch Method, the book, is a brain dump of what I do in a typical week working with these ministries. I don’t want people to think the book was something that’s not actually going on right now in real time. It’s not old technology; it’s real technology that’s current and going on right now. I wanted them to be able to have access to that.

I also wanted them to have access and reach people the same way large churches are doing it because when it comes to a website it doesn’t matter if you have a bible study in your living room or a small storefront church or a large mega church. The technology that you have access to is all the same, so you just need to have the resources and the knowledge and expertise on how to utilize it, and that’s what I put in that book.

After looking at the book, the next step is to figure out how you want to approach it. The book was written twofold. The first half of every chapter is written with a strategical perspective, so that’s for the decision makers or the pastors or the leadership to be able to make a well informed decision about what they want to do with the technology that was presented.

So, if a pastor reads the first chapter which is about websites, the first half of it is about the strategy of websites and why are we using them and what technology is being introduced to provide that solution, that way the pastor or leadership can have a well informed discussion with the technical person that may actually implement the solution. The pastor is well informed enough to have a conversation so that the technical person is not able to take advantage of them. That was another aspect of me writing the book was to empower leadership and pastors and the people of the smaller churches to have the knowledge to not let companies take advantage of them that are maybe out to just try and make a profit off of the church. I don’t want that to occur.

The next step is to figure out, from a strategical perspective, if you want somebody else to implement it for you. If so, then you can take this book, know exactly how you want to implement it, hand it to them and say, “Look, I want you to do what’s in chapter one, do what’s in chapter three, not so much chapter two; we’ll get to that later, and do what’s in chapter four. I read the book, so I know what’s in it and I just want you to implement the solutions that I’ve seen.” I think that would be the best approach for that. Now, there’s another aspect to it if you have a pastor that’s tech savvy. Some pastors I’ve worked with have wanted to implement it themselves. So, the second half of every chapter is a technical section where I’ve actually given code snippets or I give screenshots of walkthroughs of how to implement and set up Facebook fan pages, how to set up podcasts or how to load up videos on and stuff like that.

If you want to get hands-on and roll up your sleeves and actually do it, then I provide solutions for that as well and examples on how to do that. If people want to do it themselves, they can; otherwise they can hand it off to someone who can do it for them and they know exactly what it is they want done.

The last week of April 2013, maybe early May 2013, I’m going to release Volume Two of the iChurch Method. Volume One that I released was called How to Advance Your Ministry Online. That was just the introduction as far as me showing people how to utilize the technology and advance your ministry online starting from nothing.

With Volume Two, Changing the World When You Log In, is taking what was introduced in Volume One to another level. For example, in Volume One we talk about how to get your website up, what content management systems to use. In Volume Two we’re talking about taking that website that’s already implemented to another level using technology such as the parallax, responsive design, and stuff like that. We just want to keep taking things to the next level.

A good example is in chapter two. In Volume One we talk about multimedia, podcasting, online video, online streaming. In Volume Two in the multimedia section we’re talking about creating an entire internet church campus. Now I felt like I had to wait to give people information on how to implement an internet church campus because I wanted them to first have a website before they tried to jump up and try to create an entire internet church campus.

Once you start putting all these multimedia aspects together and these interactive aspects together, you can start creating that internet church campus, and that’s what I want to start guiding people towards with that. Of course with social media, the next level of that is we’ve seen Facebook bought Instagram, we’ve seen Pinterest really take off, and we’ve seen this visual social media really take off based more around video and pictures and stuff like that and I want to educate and inform people on how to utilize that.

Of course in mobile, mobile websites are really the initial step of getting a church or ministry online, but now let’s talk about mobile apps and how to take that to another level. Let’s talk about tablets and how to best utilize those and implement and integrate those into the church.

For more information on this and other topics, get your copy of “The iChurch Method Volume 1: How to Advance Your Ministry Online.” or The iChurch Method Volume 2: Changing the World When You Login or even sign up for the iChurch Method Online School.

The iChurch Method - Vol. 1 and Vol. 2

Since I have released The iChurch Method Vol. 2, I have been getting the same question, what’s the difference between the two books? And, which one should you buy?

First and foremost, the two books is that they are continuations of each other. They both focus on the five areas of The iChurch Method, which is websites, multimedia, eCommerce, social media and mobile. The difference between them is that vol. 1, How to Advance Your Ministry Online is the basics of The iChurch Method and vol. 2, Changing the World When You Login, is the advanced version of The iChurch Method.


Here is a breakdown

Vol. 1 - How to Advance Your Ministry Online


  • Objectives of a Website
  • Using a CMS (Content Mgmt System)
  • Website Layout

  • Multimedia

  • Podcasting
  • Live Streaming for FREE
  • Archived Video
  • Adding media to websites

  • eCommerce

  • Basic Online giving setup
  • Basic Online store setup

  • Social Media

  • Social Media Strategy - Part 1
  • Sharing content from website
  • Facebook/Twitter basics

  • Mobile

  • Mobile Websites
  • Vol. 2 - Changing the World When You Login

  • Advanced websites with Responsive design.
  • Search Engine Optimization
  • Analytics

  • Multimedia

  • Internet Church Campus
  • Google Hangouts

  • eCommerce

  • Online giving forms
  • Offline Commerce

  • Social Media

  • Social Media Strategy - Part 2
  • Visual Social Media
  • Mobile Social Media

  • Mobile

  • Mobile Apps

  • The reason I have two books is that technology is always evolving and changing, therefore in order for organizations to keep up, they need books and trainings that are always evolving and changing. I will continue to publish The iChurch Method volumes as long as necessary to keep ministries updated on current technologies.

    How I got involved in working with Ministries

    Continuing The iChurch Method TV series, here's the transcript from the video above.

    The first ministry that gave me the opportunity to work with them was Crenshaw Christian Center out in Los Angeles. When I got there in 2007 they were utilizing technology as best they could. The people they had on staff were working on some great technological things but they just didn’t know how to utilize the internet as best as it could be used at the time.

    What I was able to do was come in and look at what they had going on and start looking at how they could do it better. Coming to a large ministry—from the outside looking in— you think that they know everything; they have everything going on. What I was able to see was how I was able to utilize my skill set and actually make an impact instead of just coming in and being a cog in the wheel.

    With that ministry I was able to start working on developing solutions for their websites and multimedia, eCommerce, social media, and stuff like that, and see how it actually transformed the ministry because it was able to bring those aspects to the ministry in a way that they weren’t using them before.

    Likewise, when I was working with TD Jakes Ministries and went out there—even starting back to when I came in for the interview—they asked me what I could bring to the ministry. I gave them five areas; I said, “I can help you out with your websites, multimedia, eCommerce, social media, and mobile.” Subsequently those five topics became the chapters in the book I wrote, The iChurch Method.

    What really helped me out with these ministries is seeing the things that I was bringing to the ministry, actually seeing the impact of them and how people were able to interact more with the ministry via technology. But, I also see that even as large as these ministries were and the great impact that they already had from me watching them from afar all these years, I saw that something that God put in me was actually able to help them at a time such as now.

    It was two-fold. First let’s go back to Crenshaw Christian Center. Starting with them I was a one-man department. Basically I was hired to revamp the entire web presence. Everything that was going on on the internet that you see such as the social media aspect of it, the mobile, the website, I was a one-man department. I had a graphic person that worked with me but any internet solutions, whatever I came up with, was the solution they went with.

    I worked very closely with the pastor. He was a young guy like myself, early 30s, so we had a good idea what we wanted to do in terms of technology and he would give me his ideas and I would make them happen in terms of technology.

    On the other side of that, with T.D. Jakes Ministries, it was a much larger environment. I was a part of a team. I came in and initially they wanted me to work specifically just on websites but then when I started telling them the other expertise that I had, which was the eCommerce, the multimedia, and stuff like that, I started to expand to other teams. Initially I came in working with online marketing and that was initially what they thought I could do. Then I kind of became a hybrid of working with IT because of the actual programming stuff that I knew how to do as well.

    The real kind of pivot came when social media really took off on the scene. TD Jakes Ministries, when I got there, they weren’t really using social media in that manner and this is 2010. So, when I started showing them some solutions and developing some strategies for them to help utilize social media on a whole other level—mainly Facebook and Twitter at that time—then they really let me just go ahead and run with it. Basically kind of probably to keep me quiet.

    But, the thing that happened that was phenomenal was social media took off; it exploded. When I got there they probably had 2000 people just off of the name of the pastor, Bishop Jakes. Within two years we increased that to a million.

    The iChuch Method at ACU Summitt

    generic-powerpoint-2013 In the middle of Texas there's a small city called Abilene. In Abilene is one of the most advanced Christian universities called Abilene Christian university. Prior to stepping foot on campus december 2012, I had never heard of the school but I am glad that I was invited back then as well as Sept 16 - 18, 2013 for the 107th ACU Summit. In December 2012, I was invited by Prof. John Weaver to come record a set of interviews and teachings about my thoughts on Church and Technology. Here are the interviews.

    It was a great opportunity for me because not only was I called in to be a guest speaker but also Prof. Weaver used The iChurch Method books in his course. This marked the second university (Biola University was the first) that used The iChurch Method as a training manual.

    At the end of my visit, I was informed about an annual conference ACU has where numerous people from around the country gather to discuss how to better conduct ministry as well as learn from the brightest in the kingdom. I was also invited to teach The iChurch Method at this conference since it was one of the first methods for the church that focused on the technical aspects of doing ministry online.

    Therefore, if you are able, join me Sept 16 - 18, 2013 at Abilene Christian University where I will be teaching The iChurch Method for 3 days from 4:00 - 4:45pm as well as selling and signing The iChurch Method and How to Get One Million Social Media Fans books.

    How to Advance Your Ministry Online

    urlThe world is rapidly changing, and in order to keep up, and minister effectively to your congregation, you need to take advantage of the latest technology that your parishioners are using to stay connected with friends and family, do business, and take care of their personal and spiritual needs. This can be a confusing set of circumstances to navigate, with all kinds of media sites and technology out there clamoring to be utilized, all claiming to be the best way of reaching your current and potential congregation. How do you proceed? Here is a rough, abbreviated breakdown of the technology that is available to you to help you reach and expand your congregation.

    Your Website If you don't already have a website, why not? Printed phone books and encyclopedias are nearly obsolete, as the internet makes information so much more easily accessed, from finding local vendors to answering your children's homework questions. If your church does not already have a website, it should. And if it does, it should be updated frequently with fresh, informative content to keep parishioners checking back regularly to see what's new.

    Multimedia - Interactive Multimedia Your church building may only hold 100, 200, or 500 members, but your virtual church can reach millions, through the power of media. Do you have a pastor who is a particularly powerful speaker, someone people wait all week to hear? Videotape the sermons and make them available online. You can post them on your website, your Facebook page, YouTube and more, to attract more members to your church, or increase your revenue by offering them for sale, via CD, DVD or audio or video download from your online store, which brings us to…

    eCommerce Take donations online, sell recordings of sermons and motivational lectures, allow parishioners to purchase tickets to special events and more with an eCommerce site.

    Social Media Harness the power of the most interactive technology the world has ever known by leveraging social media to get your message out to more people than your predecessors could have ever dreamed of. With the right message, or a captivating photo, video clip or other post, your church can go viral, and expand far beyond the reach of its physical walls.

    Mobile Technology Almost everyone seems to have a smart phone these days, and they're always surfing the net. If they're looking for spiritual guidance, be the one to give it to them with a mobile-optimized website. What difference does it make? Imagine seeing your current website on a 2-inch square screen and you'll understand. A mobile optimized site shows your visitors what you think is important, and lets them browse through the rest of the site at their leisure.

    In summary, as bewildering as it may seem at first, the newest technology that is overwhelming us with its rapidly evolving applications is a powerful tool for churches to reach out to members and potential members in a way never before possible. It's a brave new electronic world out there. Make sure you're a part of it.

    For more information on this and other topics, get your copy of "The iChurch Method Volume 1: How to Advance Your Ministry Online." or The iChurch Method Volume 2: Changing the World When You Login or even sign up for the iChurch Method Online School.

    Quick Way to Setup Online Donations

    paypal4There are quite a few online donation options out there such as,,, and more, but the quickest and easiest option to implement in my opinion is Paypal. Many people use PayPal the world over in order to pay for goods and services, particularly on electronic swap meet sites such as eBay. PayPal notifies the seller when the money has been transferred, so that the seller can then send the item to the purchaser. This is particularly convenient for sellers who don't wish to deal with the hassle and charges involved in using Visa or MasterCard, since most eBay sellers are private individuals.

    PayPal also accepts money from credit cards, allowing people who do not have or do not wish to set up a PayPal account to pay for goods and services, or in this case, make charitable donations online. With such an easy method of making donations, your members will be much more likely to contribute than if they actually had to sit down and write a check and put it in the mail.

    PayPal will allow you to set up a free donation module on your website, whereby visitors can make donations using their PayPal account or credit card. You will still have to pay any fees required for the credit card transactions by the respective credit card companies, however.

    Get Started by Setting up a PayPal Account

    The first thing you will need to do is set up a PayPal for Business and Nonprofits account. Start with a Standard account, which is free, and provide all of your organization's information. Once your account is ready, you can set up your donations by clicking on the Merchant Services tab, and in the Create Buttons section selecting Donate in order to create a Donate link for your site.

    Follow the directions to customize the look and text of your Donate button, and then select the option to save the button on PayPal in case you need it again for another site. Answer some more questions, then click Create Button. PayPal will provide you some HTML code that you can then copy and paste into your website, wherever you would like the Donate button to appear.

    Whenever a user clicks the Donate button on your website, he or she will be taken to PayPal where they can provide credit card information or else use their PayPal account to donate money to your organization. It's a simple as that, and it doesn't even cost anything, except for the credit card fees!

    For more information on this and other topics, get your copy of "The iChurch Method Volume 1: How to Advance Your Ministry Online." or The iChurch Method Volume 2: Changing the World When You Login or even sign up for the iChurch Method Online School.

    The iChurch Method TV - Ep 11 - Churches and their Understanding of Technology The church as a whole, I’d say maybe there are about 5% of churches that really have a good grasp of technology. They have the resources to actually utilize a lot of the new things that are going on out there, but 95% of the churches I see out here just don’t have the resources. They know what they want to do but they don’t have the resources and the expertise to actually implement it so they might have a volunteer come in and do the website; someone that really has a good heart but just doesn’t have the knowhow to make it look as effective as it could be. Or they may hire somebody that doesn’t have the integrity that the people in the church have. If they don’t have that integrity then they might just take them for their money and not give them a high-quality website.

    So, in seeing those types of situations I started to realize what they needed was someone they could trust and someone that also has the expertise to allow them to take advantage of the technology that we have out here because it changes rapidly.

    Content Strategy They are somewhat aware. They understand that they want something that’s innovative; they want the neat, shiny, new thing on the block. They also understand that they want a content management system; something that they can still work with once the website is done and handed off to them from the developer. So, they understand that part of it.

    What they don’t understand is just the expertise that it takes to actually develop that. They might not understand that the stuff they see that’s easy for them to use on the website might take weeks or months to develop; they don’t understand that part.

    They’re starting to understand that the key buzzword is social media. So, when they see a new website they always want to know where’s the social media aspect of that, but then they may not think about the other aspects that you need in a website which would be the eCommerce aspect with online donations, online stores, the stuff that people look for when they come to the website. They want to know contact information, locations, service times, those basic things about the ministry. Those basic things need to be looked at before we even get to the new shiny, touchy-feely website. We need to look at a content strategy.

    The hardest part that I’ve seen with ministries is not the website; they know they need a website because they see a whole bunch of churches with one, but they have a hard time figuring out how to get the content from the pastor or from the leadership and onto the website and onto the social media in an effective streamlined manner.

    What was going through my mind was looking at these five aspects that I had, each chapter to me was something I actually would do in a typical week at work. In a typical week I work on the websites and multimedia, eCommerce, social media, and mobile, so when I’m putting this book together I’m thinking, “What is it that I do that people would need to know from the most basic level all the way up to the most technologically advanced level?” I want to make sure if we have a pastor who’s not as technically savvy, he can look at the book and understand, and have a conversation and hand it off to someone who is technologically savvy.

    But, what if the technologically savvy person picks up the book? I want to make sure this book challenges them as well and gives them new ideas and strategies so that they can utilize them within their ministry.

    For more information on this and other topics, get your copy of “The iChurch Method Volume 1: How to Advance Your Ministry Online.” or The iChurch Method Volume 2: Changing the World When You Login or even sign up for the iChurch Method Online School.

    The iChurch Method TV - Ep. 9 - How to Become an International Ministry

    Continuing The iChurch Method TV series, here is the transcript from the video above.

    You become an international ministry as soon as we flick the switch on your website, as soon as you set up the Facebook fan page, as soon as you set up your Twitter account. What ministries don’t realize is they may have, we’ll say 100, a couple hundred, or a couple thousand people that will come into their sanctuary. But, if you get one person that tunes in to your ministry, your website, your online stream, from India, from Europe, from Africa, that makes you an international ministry. Had you not utilized those technological tools, that person would not have been receiving the ministry from your church.

    That’s the thing that ministries have to understand; as soon as you give people a way to connect with your ministry that are not in your regional or national area then you become an international ministry. Just those simple steps of setting up your website or setting up your social media channels, that makes you become an international ministry.

    [You] have to realize that initially we start off and we only think in the box that we’re in. We think about only having our services in English. We think everybody is watching the service at the same time we would watch it, or we think people are connecting with the ministry at the same time we’re connecting with the ministry. A typical example would be a ministry might have office hours from 8:00 a.m. to 5:00 p.m. Monday through Friday. Well, international time that may be midnight to 8:00 a.m., so they’re not connecting with your ministry at that time. They’re connecting with the ministry at the hours that they would like to.

    So, when you have social media then you have to look at the fact that people want to connect with you 24 hours a day, 7 days a week. So, you just have to basically evolve your strategy to accommodate ministry at hours outside of what you’re used to, at times outside of what you’re used to, and in languages outside of what you’re used to.

    The iChurch Method TV - Ep. 8 - How to take a sermon and distribute it as digital content

    Continuing my series on The iChurch Method and how it works, in this segment I speak on How to take a sermon and distribute it as digital content. Here is the transcript:

    First thing I’m asking is if we have a way to get it recorded on video, because from video we can get video and audio. If we can then we try and look at that approach. But, say for instance we just can’t, then we look at taking that audio message and we’ll still let people tune in to it and archive it and watch it. We’ll create a page where they can listen to it during the week and we’ll also put a link right underneath so they can download it for a fee. We’ll also distribute that via podcast. If we start, say, putting a bumper on the front and end of it letting people know to come to the website or come visit the ministry then we can start distributing that content to a variety of outlets as opposed to just waiting for people to come to the website.

    It’s good that people are coming to the website and they’re listening to the sermon but we also want to make sure we’re taking that ministry to the people and getting it out to the masses.

    The iChurch Method TV - Ep. 7 - How to Identify and Distribute the Content of Your Church

    Continuing my series on The iChurch Method and how it works, in this segment I speak on How to Identify and Distribute the Content of Your Church. Here is the transcript:

    The first thing I talk to you about is content. I keep stressing content because I’ve dealt with some small ministries, whether it’s a bible study in a living room with ten people or a mega church with 20,000 people and the issue is always content. Where is your content coming from and how can we gather it all together and get ready to distribute it online?

    Once we identify all that content and we’re looking at how often are you preaching; are we talking about bible study during the week, are we talking about a sermon on the weekend, do you have any other type of content that you want to get out that the church distributes regularly, which most often people think announcements or maybe some other events going on at the church. I need all that content and whatever else the pastor has done, books, devotionals, anything, and let’s talk about how we can distribute that online. Once we get that done then we start looking at the ways we distribute it online; social media, websites, mobile, multimedia. We start looking at stuff like that.

    Then we start talking about the financial aspect and if you want to create an online store. We’re not talking about CDs and DVDs, let’s talk about digital products; that’s no overhead and it’s all profit. Let’s talk about online donations. If you don’t have that already, let’s set up a free PayPal account and start getting online donations. Let people support you and support the ministry from wherever they’re at and stop limiting them to supporting it only when they step inside the sanctuary.

    The iChurch Method TV - The method behind the iChurch

    Continuing my insight into how The iChurch Method can help ministries, I spoke about how the actual method came into existence.

    Looking at these five aspects that I had, each chapter to me was something I actually would do in a typical week at work. In a typical week I’d work on the websites, multimedia, eCommerce, social media, and mobile. So, when I’m putting this book together I’m thinking, “What is it that I do that people would need to know from the most basic level all the way up to the most technologically advanced level?”

    I want to make sure that if we have a pastor who’s not as technically savvy, he can look at the book and kind of understand and have a conversation and hand it off to someone who is technically savvy. But, what if the technology savvy person picks up the book? I want to make sure that this book challenges them as well and gives them new ideas and strategies so that they can utilize them within their ministry.

    Five Aspects Website — First we need a website that’s interactive and innovative. You definitely need that because that’s the door to your ministry. Most churches don’t understand that the website is one of the most effective resources that the ministry has. A lot of people will go to your website before they’ll step foot inside your sanctuary.

    Multimedia — That’s online streaming, online videos, and podcasting. When we look at the popularity of YouTube we see that video is the fastest growing form of content on the internet. We look as mobile as well; people are just consuming video via mobile just at alarming rates. So, you have to have a multimedia strategy.

    eCommerce — eCommerce is your online donations and your online stores. Well, of course online donations make it easy for people to support the ministry financially from wherever they’re at. They don’t have to come into the sanctuary and do the typical old traditional way of putting tithes in the bucket or something like that. They can donate online and from their mobile device.

    Social media — We know social media just transformed the way we use the internet. Everything is social now. Facebook has over a billion users that are signed up for it, and Twitter is continuously growing. So, social media has just transformed the way we use the internet and it gives ministries a way to reach people that may not ever step foot inside their building.

    Mobile — There are over a billion mobile devices around the world. People carry around mobile devices everywhere they go, so that gives you an actual way to take ministry to the people. When your ministry is accessible via mobile device you now are accessible to this person wherever they’re at; 24 hours a day, 7 days a week.

    The iChurch Method at The Biola Digital Ministry Conference

    biola_FB_Cover Last year I attended a great gathering called the Biola Digital Ministry conference, this year I was invited to speak. I am looking forward to this engagement because not only is The iChurch Method a sponsor, but I have always had aspirations to attend Biola and/or be a professor there (online of course). I will be speaking from my two most recent releases, The iChurch Method vol. 2 (as well as The iChurch Method vol. 1) and How to Get One Million Social Media Fans. I look forward to enlightening and educating the attendees and leaving them inspired and motivated to go do great things for the kingdom.

    Here are synopsis of my two sessions:

    Session 1 The iChurch Method is a five part method that can help any church advance their ministry online and give them a global presence. Using Websites (Interactive and Responsive), Multimedia (Online Video and Streaming), Ecommerce (Online stores and donations), Social Media and Mobile (Apps and Websites), each and every church can develop an online strategy that can reach people all around the world and give them the capability to hear the gospel. This session will provide the strategies and explain the iChurch Method's approach to helping ministries advance online.

    Session 2 Social Media has fundamentally changed the way we use the internet and this has opened up an amazing opportunity for the church. People are already looking for the solutions that the church has, the church just needs to meet them where they are, which is on social media. By focusing on a strategy of high quality visual content, a variety of sharing features, external social media advertising and establishing a presence on the top social networks, a ministry can build up an online audience that exceeds the number of seats in its sanctuary. This session will provide ways to take your social media to the next level and connect with millions of fans/followers/subscribers online.

    The iChurch Method in Dubai

    Gain_FB_Cover_R3 About two years ago, June 2011, I came to my wife and told her I had an idea about a book I wanted to write. It was a book on how churches could better understand and utilize technology. Fast forward to May 2013 and next week I am headed to Dubai, U.A.E. to speak at a conference on The iChurch Method and how it can help ministries advance online. I am very excited and look forward to helping this international audience learn the benefits of The iChurch Method. The conference is May 15 - 19, 2013.

    The iChurch Method TV – Ep. 4 – A Recap of early usage of The iChurch Method

    Continuing The iChurch Method TV series, here is the transcript from the video above, in this episode I am discussing a recap of the first time I applied The iChurch Method to a church. I was asked to revamp a church's entire online presence and I started to put together the basics of what would become The iChurch Method.

    Day one, my objective was to figure out what was going on within the ministry in terms of where they were technically. When I started looking at some of the things that were going on, I saw just some of the basic things. They had a website but there were some things that just weren’t working. They were having issues with their online store and they were having issues with donations. They were generating a lot of money via online donations but the process was no as seamless as it could be. Basically I just looked at everything they were doing and I started dissecting it and figuring out how we could make this easier, better, and faster.

    I put together a plan and I said, “Here’s where you guys are at,” and I made a real simple streamlined map of what was going on currently and where people were getting lost in the process. Then I said, “Here’s where it could be,” and I started showing them new things that we could do to make this process much simpler. In addition I also had to show them here’s the software that can actually make it happen. “We need a new website and here’s the software we can do that with. We need a new online store; here’s the software. We need an easier process to do online donations and here’s the software to do that.” Basically, that made it so easy for them to understand and see that eventually they allowed me to continue on with the other things I talk about, social media and mobile, just because I showed them that I actually knew how I could make this process easy for them.

    The iChurch Method Vol. 2 is now available ichurch2-cover

    In this book we’re just basically building upon The iChurch Method Volume One. We’re taking every chapter to another level.

    This book talks about how to take your website to another level, how to develop a good content strategy, how to utilize more up-to-date and current technological tools to build your website.

    With multimedia we're looking at taking that to the next level, the whole entire internet church campus. Let's bring all the online video and the streaming into one coherent campus so that people can come interact with your ministry online.

    With eCommerce we're looking at how you make more effective, more secure, and more streamlined online donation modules. How do you have a better and more effective online store.

    With social media we're looking at the advancements and the rise of visual social media and how to utilize that with Facebook timeline, Pinterest, and Instagram. Social media is going entirely visual so we want to make sure that we address that.

    Then we're looking mobile. In the last book we talked about mobile websites, it's time to talk about mobile apps and how to utilize those and tablets and all these new mobile devices that are coming down the line.

    So, in this book we just want to help ministries take their ministry to another level online and continue to stay ahead of the technology trend.

    Click Here to Get Your Copy today

    The iChurch Method TV - Ep 1 - Where did The iChurch Method Come From?

    Continuing The iChurch Method TV series, here is the transcript from the video above.

    This idea came from when I was out working at [unnamed church] and they decided to let me know that they needed me to revamp the entire online presence. So, I looked at five key areas that I thought could really help them out; those were websites, multimedia, eCommerce, social media, and mobile. I started to notice that these five areas were not only key to them but were key to any type of ministry.

    When I transitioned from that ministry out to Dallas, I implemented this method and I saw enormous results and then I realized that I might actually have something here. So, with those five key areas I put it all together in a book and that’s what we’re talking about here today. I would advise that initially once you purchase the book and start reading through it and get familiar with it, then you start looking for probably two to three people. First I would look for somebody like a volunteer or somebody you trust to do social media. If not, then get versed in social media yourself.

    Secondly, you need to look at somebody who is a web developer. Again, the iChurch Method gives you the strategies that a web developer should use so that you can have a coherent conversation with the technically savvy person and not let them take advantage of you.

    The third person I would look for would be some type of financial person or something like that because you’re going to have to look at online donations and possibly setting up an online store and you want to make sure that your finances are well taken care of. This may be the pastor himself or maybe an accountant or something. But, when you start generating finances for nonprofits then we get into a whole other arena that needs to be addressed legally as well as technically. So, those are the people I would start off with.

    [After reading the book] you should be able to understand how to effectively advance your ministry online. You should be able to know how to set up a digital ministry. If you desire, you can go and do it yourself. But, if you do not then you’ll be able to have a good conversation and identify the people who can go and do this for you.

    What exactly is The iChurch Method?

    The iChurch Method is simple: a method to help ministries have a global presence online. To provide digital solutions that help ministries connect to people everyday around the world. It’s a five part approach to taking your ministry online and reaching the world:

    Part 1: Website – A Great Website that is Easy-to-Use. Part 2: Multimedia – Interactive Multimedia, online video and online streaming Part 3: Ecommerce – Online Stores/Online Donations. Part 4: Social Media – Engage and Connect with Facebook and Twitter Part 5: Mobile – The Future of Technology and Ministry with mobile websites and mobile apps.

    With these five parts, a ministry can reach and change the world. The iChurch Method book is a MUST READ for every ministry leader who desires to have a global presence online. Caston Digital and CEO Jason Caston, created this method to help all ministries establish a global presence and utilize technology to the fullest, without having to worry about huge financial investments and hiring numerous technical specialists. As explained in the book, this method is as advanced enough for a technical expert to understand, but simple enough for a non-technical church leader to understand.

    Order The iChurch Method Book today!!

    Contact Us for a No Obligation Quote Today

    The iChurch Method - 2013 - Here We Go!!

    As we gear up for 2013, we here at The iChurch Method look forward to some great advancements, new book releases and some innovative ways to help you advance your churches online. We just wanted to give you a preview of some of the things coming in 2013.

    • The iChurch Method Volume 2: Changing the World When you Login, with book trailers and interviews. This book will be released in March/April 2013
    • Guest blogging on, I have been presented with an opportunity to guest blog on so look for some great church and technology posts on there courtesy of yours truly, Jason Caston.
    • Launching The iChurch Method Web and Social Media online course with Azusa Pacific University and Christian Leadership Alliance. Coming this April 2013, the Web and Social Media online course will be launched with content from The iChurch Method. We will provide specifics later.
    • Prof. John Weaver is using The iChurch Method in his course at Abilene Christian University with special video content we recorded while on campus at the AT&T studios. This video content will be released later this year.
    • Developing and launching an internet church campus at T.D. Jakes Ministries. We are currently working on a full internet church campus for The Potter’s House of Dallas and T.D. Jakes Ministries, this will be a major feat and we are looking at having at least 10,000 people to start.

    • Releasing interactive book apps for The iChurch Method volumes 1 and 2. We embrace the interactive experience on the iPad and will develop interactive apps that take The iChurch Method book experience to another level.
    • Teaching at as well as attending numerous conferences this year such as

    This looks like it will be a great year, can’t wait!

    The iChurch Method 2012 Year in Review

    As 2012 comes to an end, we here at The iChurch Method would like to thank you for all your support. It’s been a banner inaugural year. It’s awe inspiring to think that at this time last year, The iChurch Method was just a small blog that was waiting to be launched into the public with the release of the flagship book, The iChurch Method Vol 1: How to Advance Your Ministry Online. With that being stated, let’s look at some of the key accomplishments in 2012.

    • Launched The iChurch Method Vol. 1 at the Pastors and Leaders conference in Orlando where I taught and had a book signing. It was an awesome experience
    • Spoke at SDA national convention in ABQ as well as the Social Media bootcamp in Costa Mesa CA on taking your Social Media to the next level.
    • Taught at FICWFM convention in Los Angeles at Crenshaw Christian Center on Social Media and Ministry. This was great because I have worked with CCC since 2007 and I was finally able to participate in their major convention.
    • Wrote for Gospel Today Magazine (2 times) and The iChurch Method was reviewed in the magazine as well.
    • Taught The iChurch Method class at The Potter’s Institute and introduced The iChurch Method Live, where I streamed the classes live online for anyone to participate in using Google Hangouts.
    • The iChurch Method is now being sold in The Potters House, Crenshaw Christian Center and SDA Adventsource bookstores.
    • Prof. David Bourgeois of Biola University in La Mirada CA, used The iChurch Method for his digital ministry summer course.
    • Filmed by local news, CW33 for a segment on church and technology
    • Participated in Conclave with for church communicators and met some great friends. This event hand selected church communicators from across the country and we all met in Dallas for a collaborative meeting.
    • Reached 1 million Facebook fans and created a new online church streaming module for T.D. Jakes Ministries. When I arrived at T.D. Jakes ministries in Jan. 2010, they were not using social media at all. I was able to implement an initial strategy of devotionals and links to online video content to start generating interaction via social media, and two years later the audience grew to 1 million.

    The iChurch Method at Universities

    The focus of The iChurch Method was to educate and inform churches how to better use technology and advance their ministry online. What I didn’t foresee was the academic environments that The iChurch Method could be utilized in. I didn’t foresee Christian Universities using The iChurch Method in their curriculums to help educate their students on how technology can be (and is being) used in ministry. Here are two great universities that have utilized The iChurch in their curriculums.

    Biola University - Digital Ministry Seminar Summer Course - Prof. David T Bourgeois
    Abilene Christian University - Christian Ministry in Digital Culture - Dr. John Weaver

    The benefits of introducing students to The iChurch Method in college as well as how real life churches are using technology is that we are able prepare students to help advance ministries technologically as soon as they come out of school, instead of them going to corporate america and then eventually coming to work for the church. This would give churches access to more individuals with technical skills that are ready to help advance the kingdom online.