Continuing The iChurch Method TV series, here is the transcript from the video above.
You become an international ministry as soon as we flick the switch on your website, as soon as you set up the Facebook fan page, as soon as you set up your Twitter account. What ministries don’t realize is they may have, we’ll say 100, a couple hundred, or a couple thousand people that will come into their sanctuary. But, if you get one person that tunes in to your ministry, your website, your online stream, from India, from Europe, from Africa, that makes you an international ministry. Had you not utilized those technological tools, that person would not have been receiving the ministry from your church.
That’s the thing that ministries have to understand; as soon as you give people a way to connect with your ministry that are not in your regional or national area then you become an international ministry. Just those simple steps of setting up your website or setting up your social media channels, that makes you become an international ministry.
[You] have to realize that initially we start off and we only think in the box that we’re in. We think about only having our services in English. We think everybody is watching the service at the same time we would watch it, or we think people are connecting with the ministry at the same time we’re connecting with the ministry. A typical example would be a ministry might have office hours from 8:00 a.m. to 5:00 p.m. Monday through Friday. Well, international time that may be midnight to 8:00 a.m., so they’re not connecting with your ministry at that time. They’re connecting with the ministry at the hours that they would like to.
So, when you have social media then you have to look at the fact that people want to connect with you 24 hours a day, 7 days a week. So, you just have to basically evolve your strategy to accommodate ministry at hours outside of what you’re used to, at times outside of what you’re used to, and in languages outside of what you’re used to.